Thursday, December 12, 2019
These Are Email Templates To Use When You Want To Ask For An Introduction
These Are Email Templates To Use When You Want To Ask For An IntroductionThese Are Email Templates To Use When You Want To Ask For An Introduction Throughout the course of your career, there will be times when you need to ask for an introduction - even whenyou dont want to.Whether youre a new entrepreneur looking for an in with investorsor just seeking a career change, youll need to tap your network for referrals , connections, andopportunities to chat.Needless to say, making these requests can feel awkward - but it doesnt have to. Heres a three-step process that can make the whole experience less scary, all starting with the very first email you send, asking to be put in touch.Once youve identified the rolle who knows you and your desired connection, send an email to them thatscasual, but be up front and direct.Include a link to the desired connections LinkedIn profile and always give the other person an easy out in case they cant make the connection for one reas on or anotlageher. Either share the pertinent details that your acquaintance needs to make the intro right then - or let them know youll follow up ASAP with an email they can forward easily.Hope all is well. It was good to see you at the retail leaders dinner in Palo Alto in July. How was the trip to Iceland? Its still on our bucket list.Im reaching out to ask for an introduction to John Smith at XYZ Company. Weve just released a new product that is seeing some surprising traction with restaurant chains. Johns feedback on how he might think about this type of data would be very helpful.Would you mind making an introduction? If so, Ill send you an email that will make it easy to forward to John.If the person declines to make the introduction, dont take it personally. Be gracious, say thank you, move on. He or she might not know the person that well, or have some history that youre simply not privy to.That day, be sure to send an email thats easily forwarded to your target. Remember that youre really speaking to two audiences here - your mutual connection and your desired connection.In your note, you should provide some basic details about yourself - yes, your mutual connection knows who you are, but your new connection probably doesnt . In addition, you should be specific about your request and who youre trying to get to. Its not enough to ask for a generic intro. After all, your mutual connection is putting their social capital and network on the line. Make sure you take that seriously and do your homework before you make the request.Good to catch up this week - enjoyed hearing about the trip to Iceland. As I mentioned, Im looking for an introduction to John Smith at XYZ Company.As you know, in my role as the CEO of Euclid, I spend a lot of time with various retail and restaurant leaders understanding how we can provide the most impact in solving some of their most pressing customer acquisition and offline zuschreibung problems. Weve just released a ne w product that is seeing some surprising traction with restaurant chains and Johns feedback on how he might think about this type of data would be very helpful.Would you mind making an introduction? Let me know if you need anything else that might be helpful.Once your mutual connection does make their intro , dont forget that theyre doing you a favor and putting their relationship and credibility on the line. Make them look good. Respond immediately on the same day.Make it super easy for your target to connect with you and find a good time to talk. Remember, this person doesnt know you so your behavior is a reflection on the mutual introduction who connected you. Dont embarrass them.Find a way to be helpful after the introduction is made. Comb your network for people who might be helpful to your new connection. Pass along a useful article. Send along a small gift after a good conversation, such as a book that has relevance to something you discussed, with a warm note of thanks . A nd while youre at it, follow up with your mutual connection to say thanks and report back on how your conversation went. Its always great to hear that things went positively. Brent Franson is the CEO of Euclid , a data platform that provides offline identity and behavior for brick-and-mortar brands.This article was originally published on Fast Company . It is reprinted with permission.
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